Chapter VI - Introduction to Cognitive Procedures
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Publisher SummaryThis chapter discusses cognitive procedures. Knowing, understanding, perceiving, learning, and problem solving are among the cognitive processes involved in the creative process. For various reasons, more techniques have been developed to stimulate these processes than personality factors. Associationistic psychology and Gestalt psychology concern themselves with cognitive processes and serve as the theoretical bases for many of the procedures and techniques to be presented later. To differentiate between the two schools of thought most succinctly, it is said that associationistic psychology maintains that a stimulus is made up of its different component parts, while Gestalt psychology maintains that the whole determines the parts. The chapter discusses Guilford's work on intellective factors. These factors and the tests developed by Guilford and his co-workers have been of great significance to workers in the area of creativity.

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