Heuristics and biases in cardiovascular disease prevention: How can we improve communication about risk, benefits and harms?
Review articleOpen access

Highlights•Verbal risk category labels provide a more salient reference point than timeframes.•Shorter timeframes and unexpected labels can create cognitive dissonance.•Future risk using colour-coded icon arrays may elicit a more affective response.•Intervention benefits/harms must overcome selective attention and confirmation bias.

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