The missing link in public relations research
Review articleOpen access
Abstract:

Walter K. Lindenmann reports in this article that interest and excitement in public relations research is burgeoning both in the academic and commercial worlds. Eventually, he adds, this research will aid in the development of public relations as a profession.Dr. Lindenmann expresses concerns about academic research: research done with small data base, methodology and numbers stressed at the expense of conceptual systems, and language that the practitioner cannot understand. To bridge the gap between academics and professionals, Lindenmann proposes a series of small group conferences in which researchers from the two camps can work together on problems relevant to the public relations field.Lindenmann holds a Ph.D. in sociology from Columbia University and is Vice-President, Attitude and Program Research, Hill and Knowlton, Inc., New York.

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