Global public relations and communication management: A European perspective
Review articleOpen access
Abstract:

Highlights•International public relations are daily business for more than 90 percent of CCOs in Europe.•Nearly a quarter of CCOs in Europe responsible for 20 countries or more.•Sensitivity to multiple cultures is the main challenge.•English as business lingua franca is only a partial solution of the language(s) problem.•Solid structures for international public relations are rare.

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