Short communicationTowards the professionalisation of public relations in Malaysia: Perception management and strategy development
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Abstract:

AbstractThe aim of this study is to explore how the status and standards of public relations as a profession are perceived by the three main groups involved in public relations: academics, practitioners, and business leaders. It is concluded that public relations can be a ‘true’ profession if all parties involved are united and committed to developing standardised, universal forms of public relations practise.

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