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Wind, hydro or mixed renewable energy source: Preference for electricity products when the share of renewable energy increases

Yingkui Yang - No affiliation found

2016/10/01 Full-length article DOI: 10.1016/j.enpol.2016.07.030 Journal: Energy Policy

Abstract:

Highlights•This paper investigates consumer preference for electricity when the share of renewable energy increases in the energy mix.•A total of 7084 choice sets were completed in the survey.•Consumer prefers a high percentage of mixed renewable energy at an affordable price level when the share of renewable increases.•Current electricity supplier was found to be the most favorable supplier for consumers.•Results had implications on energy regulators/policy makers, electricity retailers and renewable energy investors.